A history from the point of view of the ones who helped to write the history of Iochpe-Maxion Group.

Mauro Knijnik

Born on June 10, 1940, in Porto Alegre, Mauro Knijnik holds post-graduate degrees in Economics from universities in Mexico and the USA. After a long career in development banks, including the BNDES, and a term as Financial Secretary for the State of Rio Grande do Sul (1979-83), Mauro was invited to devise and implement plans for the Company’s industrial-sector expansion. In his interview with the Iochpe Memory project in 2006, he spoke about the acquisition of Massey Ferguson, the development of strategies for the automotive and railroad sectors, the Group’s partnership, through Edisa, with the computer giant HP, and about Banco Iochpe.

Renato Simenauer

A mechanical engineer by trade, Renato Simenauer made his career at important multinationals in the automotive industry. He joined Iochpe in 1989 as sales director for the Massey-Ferguson tractors line. He was involved in the acquisition of a majority share in Massey Perkins and the creation of the “Maxion” brand. In his interview with the Iochpe Memory project in 2006, he recalled the main challenges Maxion’s sales department faced in the agricultural sector at a time of economic recession and runaway inflation; the motivational strategies used with the team, involving the whole sales force, nationwide; and the Group’s first supply contracts to major automakers.

Ronald Aldworth

In an interview with the Iochpe Memory Project on September 6, 1996, Ronald Aldworth, now a member of the Iochpe-Maxion Board of Administration, spoke about his career at the Group.

João Carlos Silveiro

In an interview with the Iochpe Memory Project on July 15, 1996, the lawyer João Carlos Silveira shared his recollections of some milestones in the company’s evolution since the 70s.