Find here some cases that show the challenges, overcoming and achievements of Iochpe-Maxion during the 100 years of existence.

Developments in wheel manufacture

After the acquisition of the FNV – Fábrica Nacional de Vagões Cruzeiro plant in 1990, where wheels were already being manufactured, Iochpe-Maxion rolled out a strategic growth plan for the segment that—three decades later—continues to pay dividends. The plan was designed to step up production, boost sales, increase investment in process improvement and technology, and…

The Iochpe Group and incentives for Brazilian industrialization in the 1960s and 70s

Operating in the lumbering business since its foundation in 1918, the Iochpe Group intensified its diversification in the 1960s, moving into the financial sector with the acquisition of bank charters from the recently created Central Bank. Through one of its financial companies, Iochpe S.A. – Credit, Financing and Investments, in Rio Grande do Sul, Iochpe…

Iochpe Zippers

Over its hundred year history, the Iochpe Group has operated in various segments of the economy. It began its activities in 1918 as a lumbering company, and diversified its businesses throughout the 1950s. Of all its activities, one stands out as particularly curious: the assembly of a factory to produce a clothing component with which…

Aluminum wheels and Maxion Wheels’ globalized production

The history of the autoparts industry has seen constant technological evolution in the pursuit of optimized product weight and cost, bringing both down without detriment to resistance, safety and durability. Various raw materials have been used in manufacturing wheels, one of the most important components of any vehicle.   At the start of the 20th…

Creation and promotion of the ´Maxion´ brand

The Iochpe Group created the “Maxion” brand in 1989 after the acquisition of Massey Perkins S.A., manufacturer of Massey Ferguson tractors and agricultural machinery and of Perkins motors, with production plants in São Paulo and Rio Grande do Sul. With the help of some leading advertising agencies, Iochpe created the “Maxion” brand to phase out…

Iochpe and the 1970 World Cup

The Iochpe Group helped many thousands of Brazilians stay glued to their TV sets during the 1970 World Cup, the first broadcast live in full color. In the 1960s, Iochpe began its activities in the financial segment. It was a pioneering moment heralded by new legislation that created the Brazilian Central Bank and, with that,…